As a B Corp, we’re using our business as a force for good

We are proud to be Canada’s first B Corp Certified Employee Benefits Advisory Firm. It’s a certification we’ve worked hard for as a community-minded organization. And we’re honoured to be a leading purpose-driven organization in our sector.

So what does it mean to use business as a force for good?

It means that business is about more than just the bottom line. So much more.

It means that you can hold us accountable for our actions, which are always rooted in the desire to deliver a positive impact to stakeholders, employees, clients, suppliers, and the environment. Our commitment to doing right by our clients and our employees is steadfast. So is our commitment to balancing profit and purpose.

As a B Corp, we believe that doing good makes for good business. And that leading the charge and changing the traditional role of business in our community is best for the world. So that’s what we do and will continue to do. Our values and aspirations are embedded in the Declaration of Interdependence.

Declaration of Interdependence

We envision a global economy that uses business as a force for good.

This economy is comprised of a new type of corporation — the B Corporation — which is purpose-driven and creates benefit for all stakeholders, not just shareholders.

As B Corporations and leaders of this emerging economy, we believe:

  • That we must be the change we seek in the world.
  • That all business ought to be conducted as if people and place mattered.
  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.